Marvellous! Amazing! Scrumptious! These are just a few of the adjectives that I have heard and I have myself used to describe Choco’dale’s creations.
One of Ahmedabad’s leading home baking brands, Choco’dale was started in February 2014 and has grown with leaps and strides since then. Every product of Choco’dale be it a cake, muffin, brownie, cakepop, theme based cookie or cupcake, bears Choco’dale’s stamp of individuality and creativity not to mention its impeccable taste! Today it’s time to meet the creative genius behind Choco’dale, Shruti Bhagat.
This soft-spoken and modest lady was a Fine Arts student who enjoyed sculpting. She has worked not only as a dress designer but as a web designer and a web developer, adapting her profession to meet the needs of her daughter.
Shruti, however, always enjoyed baking for her family and friends. Though she attended workshops to give her desserts a finished look, she never dreamed of taking it up as a profession!
But dissatisfaction with the products available in bakeries and encouragement from friends and family members led to Shruti starting with Choco’dale.
Shruti was very clear behind what motivated her to start her brand. She wanted to use the best and the most fresh ingredients for her products, the same ones she used for baking for her family and friends. She was determined to avoid using any extra preservatives and any premixes.
As a long standing customer of Choco’dale, I can also attest to the amazing variety of Choco’dale creations. I am continually amazed at Shruti’s imagination and her detailing in her desserts. In fact, I frequently joke to my husband that Choco’dale’s products are too good to eat! But at the same time, it is very difficult to control oneself from gorging on Choco’dale’s divine creations.
Choco’dale definitely specializes in theme-based cakes and desserts as Shruti is very conscious of aesthetic presentation. She also presents structural marvels like hanging, antigravity and rotating cakes.
Shruti gives credit to her family and friends for marketing her work and of course thanks her clients for their goodwill and the word of mouth publicity and praise that they have given her.
She has one request to all her clients past, present and future: that they should appreciate the time and effort put in by a home baker.
Shruti constantly tries to improve herself and keep herself updated. She attends workshops and even today spends considerable time online watching tutorials and doing R & D.
With this firm commitment to creativity, quality and taste one can be assured that Choco’dale is growing as a brand every day. I urge everyone who is reading this to not merely take my word for it but to sample a Choco’dale product right away.
For orders and inquiries Shruti Bhagat can be contacted on: 8128024448. Her varied and wonderful creations can be followed as Choco’dale on Facebook and as Chocodale_ on Instagram.