“Chic” is a French word that means elegance and class.
Beauty, style, grace, elegance and class are just a few of the attributes that come to mind when one is viewing the creations of Chique Jewels.
Who is the creative genius behind this trendy and upcoming brand of jewellery? It is none other than the gorgeous Rina Punater!
This lovely lady grew up in Mumbai and moved to Antwerp post marriage. Rina was always interested in jewellery and in fact dabbled in selling gold and diamond jewellery for a while. But the arrival of her daughters, and the joys and duties of motherhood prevented her from pursuing her passion temporarily.
However, once her daughters had passed the stage of being toddlers and no longer needed her fulltime care and attention, Rina once again found herself turning to one of her early loves, i.e. jewellery!
Interestingly, it was Rina’s brother who urged her to turn her dream into reality. This led to the birth of her brand Chique Jewels. Since its inception in May 2017, Chique Jewels, as a brand, has grown in leaps and strides.
What was Rina’s goal behind starting her own line of jewellery? In her own words, “I wanted to create classy, chic, elegant, affordable fashion jewellery that is at the same time easy to wear.”
Since Rina was so clear and focused on her goals, she never had a reason to look back. She is focused on making every product of Chique Jewels, be it earrings, necklaces, bracelets or broches, unique and stamped with her distinctive brand of elegance.
Rina beautifully balances her home and work responsibilities by working from home! This hardworking lady puts in several hours a day into her designs and the creation of her products. She also tries to put in some work over the weekend.
We all know that “charity begins from home,” but in Rina’s case, “help begins from home”. She gets her greatest support from her family. Her husband Romil Kothari, not only extends his full support but also gives his input on all of Rina’s designs. His guidance is extremely valuable to Rina as he himself is in the diamond business.
Rina’s daughters Ayesha and Tanisha are her biggest fans and motivators. While both of them help her with the packaging, sorting and inventory of her products, Ayesha assists Rina a lot by taking pictures of her various creations. In fact, Ayesha frequently reminds her mother to take the “pic of the day!” i.e. to post a picture of a Chique Jewels design on Instagram and Facebook. Ayesha also gives her approval and input on Rina’s jewellery designs.
Rina manages to skilfully use social media tools like Facebook and Instagram to market and sell her creations. She also sells her designs at private exhibitions. She had an exhibition in Mumbai in January that was extremely successful. She is planning another exhibition in Mumbai this April and is mulling over exhibiting her designs in Ahmedabad and in other Indian cities as well.
Though at the moment, Rina is content working from home, she envisions herself expanding her brand in the future. She has set herself some goals for the coming years, which include opening her own store.
Rina is extremely anxious that every product of hers be associated with class and style and she strives hard to ensure the same. She diligently maintains the quality of her brand, from the design to the finished product. At the same time, she tries her best to ensure that her pieces remain affordable. Rina feels that she has learned a lot from her own experiences. However, she genuinely welcomes the feedback given by her clients.
Who can be seen sporting a Chique Jewels design? Rina says that she does not envision any age group when she is visualising a design. Her jewellery is aimed at any woman who is modern, classy and trendy, whether she is 7 years young or 70 years old!
So for all you wonderful women out there, do treat yourself to a Chique Jewels product. Trust me, you are worth it!
Rina Punater can be reached via email on email@example.com. She is on Facebook and Instagram as rina_punater.